Exclusive: Multiple AI companies bypassing web standard to scrape publisher sites, licensing firm says

June 21 (Reuters) - Multiple artificial intelligence companies are circumventing a common web standard used by publishers to block the scraping of their content for use in generative AI systems, content licensing startup TollBit has told publishers.

A letter to publishers seen by Reuters on Friday, which does not name the AI companies or the publishers affected, comes amid a public dispute between AI search startup Perplexity and media outlet Forbes involving the same web standard and a broader debate between tech and media firms over the value of content in the age of generative AI.