Rumble sues Google, again

Rumble, the publicly-traded YouTube alternative that's favored by conservatives, has filed a lawsuit against Google and its parent Alphabet.

The big picture: The lawsuit argues that Google owes Rumble upwards of $1 billion in damages for lost ad revenue as a client, and for illegally leveraging its dominance in ad technology to hamper Rumble's ability to compete as an ad tech competitor.

This is the second lawsuit filed by the video company against Google. Rumble first sued Google in 2021 for illegally favoring YouTube videos in Google search results and within its Android mobile operating system.

That lawsuit is currently in discovery, after a judge decided against Google in its motion to dismiss the case.

Details: The new lawsuit was filed in the Northern District of California — the same jurisdiction in which Rumble's first lawsuit was filed.