Sam Altman's big problem? ChatGPT needs to get 'woke' if he wants cash from corporate America

OpenAI is ready to start capitalizing on ChatGPT's buzz.

On Wednesday, the firm announced it will offer a pilot $20-a-month subscription version of the chatbot called ChatGPT Plus, which gives priority access to users during peak time and faster responses. The free version remains available but is so popular that it is often at capacity or slow to give responses.

In a clear push for commercialization, OpenAI also said it will roll out an API waitlist, different paid tiers, and business plans. OpenAI, it seems, believes enterprises will be willing to pay for its chatbot's capabilities.

But there's one big hurdle: Corporate America's "woke-as-a-business-a-strategy."