Ipsos

Center What does this mean?

How we determined this rating:

  • Editorial Review: Aug 2022
  • Community Feedback:   ratings
  • AllSides has low or initial confidence in this bias rating.

Unless otherwise noted, this bias rating refers only to online news coverage, not TV, print, or radio content.

Learn about our bias rating methods
Ipsos
Ipsos
Bias Rating Center
Type Reference
Region National
Website ipsos.com/en-us
Twitter @ipsos
Facebook IpsosUS
What a Center Bias Rating Means

The source either does not show much media bias, displays a balance of articles with left and right biases, or equally balances left and right perspectives in its reporting.

Center doesn't mean better! A Center media bias rating does not necessarily mean a source is totally unbiased, neutral, perfectly reasonable, or credible, just as Left and Right don't necessarily mean extreme, wrong, unreasonable, or not credible. AllSides encourages people to read outlets across the political spectrum.

Learn more about Center ratings
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About Ipsos's Bias Rating

Ipsos is a reference source with an AllSides Media Bias Rating™ of Center.

What a "Center" Rating Means

Sources with an AllSides Media Bias Rating of Center either do not show much predictable media bias, display a balance of articles with left and right biases, or equally balance left and right perspectives.

Center doesn't mean better! A Center media bias rating does not necessarily mean a source is totally unbiased, neutral, perfectly reasonable, or credible, just as Left and Right don't necessarily mean extreme, wrong, unreasonable, or not credible. AllSides encourages people to read outlets across the political spectrum.

Learn more about Center ratings

Details

Ipsos has a Center AllSides Media Bias Rating™.

Ipsos Rated Center in August 2022 Small Group Editorial Review

In an August 2022 Small Group Editorial Review, AllSides rated Ipsos Center overall, however, reviewers from the right, left, and center noted a few Lean Left bias indicators. While these Lean Left bias indicators – such as story choice and headline framing – were present, there were enough articles in the Center or topics of interest to conservatives for the team to give a Center rating.  

Ipsos’ news content consists mainly of reports based on data gathered from the Ipsos polling team. The majority of coverage did not show signs of bias, such as articles on nuclear power plants, electric vehicles, and the 2022 midterm elections. These articles reported the facts without employing biased word choice, slant, or other types of media bias

All of the panelists noted instances of Lean Left story choice, with a focus on abortion, gun violence, hate crimes, and climate change. However, stories about inflation and nuclear energy plants were seen as Lean Right choices that offered some balance.

An example of Lean Left story choices included an article with a headline stating that “gun violence remains a major concern,” despite data showing Republicans did not see this as a major concern. A reviewer on the right argued a Lean Left bias in Ipsos’ efforts to eliminate gender bias from advertising through their connection with the SeeHer movement. Another reviewer from the Center found bias by omission in an article titled, “Latinos lean Democratic on climate change, safety as midterms draw closer,” which only highlights places where Latinos agree with Democrats, omitting other areas of agreement between Latinos and Republican Party policies. 

 

About Ipsos

Ipsos is one of the world's leading independent market research companies controlled and managed by research professionals. Ben Page became Chief Executive in November 2021. Didier Truchot, founder, remains Chairman of Ipsos. Ipsos is headquartered in Paris, France.

 

 

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Community Feedback

Feedback does not determine ratings, but may trigger deeper review.

As of March 2024, people have voted on the AllSides Media Bias Rating for Ipsos. On average, those who disagree with our rating think this source has a Lean Left bias.

Confidence Level

Confidence is determined by how many reviews have been applied and consistency of data.

As of March 2024, AllSides has low or initial confidence in our Center rating for Ipsos. If we perform more bias reviews and gather consistent data, this confidence level will increase.

Articles from Ipsos

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