Ipsos

About Ipsos's Bias Rating

Ipsos is a reference source with an AllSides Media Bias Rating™ of Center.

What a "Center" Rating Means

Sources with an AllSides Media Bias Rating of Center either do not show much predictable media bias, display a balance of articles with left and right biases, or equally balance left and right perspectives.

Center doesn't mean better! A Center media bias rating does not necessarily mean a source is totally unbiased, neutral, perfectly reasonable, or credible, just as Left and Right don't necessarily mean extreme, wrong, unreasonable, or not credible. AllSides encourages people to read outlets across the political spectrum.

Details

Ipsos has a Center AllSides Media Bias Rating™.

Ipsos Rated Center in August 2022 Small Group Editorial Review

In an August 2022 Small Group Editorial Review, AllSides rated Ipsos Center overall, however, reviewers from the right, left, and center noted a few Lean Left bias indicators. While these Lean Left bias indicators – such as story choice and headline framing – were present, there were enough articles in the Center or topics of interest to conservatives for the team to give a Center rating.  

Ipsos’ news content consists mainly of reports based on data gathered from the Ipsos polling team. The majority of coverage did not show signs of bias, such as articles on nuclear power plants, electric vehicles, and the 2022 midterm elections. These articles reported the facts without employing biased word choice, slant, or other types of media bias. 

All of the panelists noted instances of Lean Left story choice, with a focus on abortion, gun violence, hate crimes, and climate change. However, stories about inflation and nuclear energy plants were seen as Lean Right choices that offered some balance.

An example of Lean Left story choices included an article with a headline stating that “gun violence remains a major concern,” despite data showing Republicans did not see this as a major concern. A reviewer on the right argued a Lean Left bias in Ipsos’ efforts to eliminate gender bias from advertising through their connection with the SeeHer movement. Another reviewer from the Center found bias by omission in an article titled, “Latinos lean Democratic on climate change, safety as midterms draw closer,” which only highlights places where Latinos agree with Democrats, omitting other areas of agreement between Latinos and Republican Party policies. 

About Ipsos

Ipsos is one of the world's leading independent market research companies controlled and managed by research professionals. Ben Page became Chief Executive in November 2021. Didier Truchot, founder, remains Chairman of Ipsos. Ipsos is headquartered in Paris, France.

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As of September 2023, people have voted on the AllSides Media Bias Rating for Ipsos. On average, those who disagree with our rating think this source has a Lean Left bias.

As of September 2023, AllSides has low or initial confidence in our Center rating for Ipsos. If we perform more bias reviews and gather consistent data, this confidence level will increase.