Insider, formerly known as Business Insider, is a U.S. business and technology news website launched in February 2009 and based in New York City. Founded by DoubleClick Founder and former C.E.O. Kevin P. Ryan, it is the overarching brand in which Silicon Alley Insider (launched May 16, 2007) and Clusterstock (launched March 20, 2008) verticals fall beneath. The site provides and analyzes business news and acts as an aggregator of top news stories from around the web. Its original works are sometimes cited by other, larger, publications such as The New York Times and domestic news outlets like National Public Radio. The online newsroom currently employs a staff of 50, and the site reported a profit for the first time ever in the 4th quarter of 2010. In June 2012 it had 5.4 million unique visitors.