The great social media migration: Sudden influx of US users to RedNote connects Chinese and Americans like never before

As Supreme Court justices ponder the future of TikTok in the United States, a growing number of American social media users have responded by moving to an unlikely alternative: Xiaohongshu, a hugely popular social media app in China.

The app, which means “Little Red Book,” often shortened by US users to RedNote, surged to the top position on Apple’s US App Store on Tuesday.

Founded in 2013, Xiaohongshu is one of China’s biggest social media platforms with 300 million users, according to research firm Qian Gua. Described as China’s answer to Instagram, the app has become especially popular for sharing tips on travel, makeup and fashion.