A TikTok Ban Looms. Creators Say They’ll Believe It When They See It.

Sarah Perl is adamant that TikTok isn’t getting banned—so much so that the full-time content creator isn’t making any backup plans.

“It’s nothing other than business as usual for me,” said the 23-year-old from Los Angeles, who has spent four years making lifestyle content for her followers on the platform, which now number 2.5 million. 

Perl, who sells two products directly on TikTok and uses it to promote her coaching services, said she credits the app with enabling her to become a millionaire shortly after college. 

She and other creators, brands and advertisers are blazing ahead with their businesses on TikTok even as the Chinese-owned app faces a congressionally mandated ban in the U.S. within weeks, barring a last-minute intervention.