13 anonymous media executives make predictions for the new year

Ho, ho, ho! It’s a holiday tradition: Anonymous media executives make their 2025 industry predictions.

In honor of the 12 days of Christmas, we give you 12 predictions from some of the most powerful media and entertainment executives in the world, weighing in on the condition of anonymity so they can speak candidly about their visions of the year ahead. And then, because we have holiday cheer, we give you a bonus one. A baker’s dozen!

Looking back at 2024′s predictions, they were not as good as previous years. But there were some hits, or partial hits.