How Elon Musk and X's decision to sue advertisers may have just backfired

Just earlier this week, Elon Musk's X announced that it was suing the constituent members of an initiative known as the Global Alliance for Responsible Media (GARM).

On Thursday, just days after X's federal antitrust lawsuit was filed, the organization behind GARM, the World Federation of Advertisers (WFA), announced that it was dissolving GARM. The WFA and several corporations were the suit's named defendants, not GARM itself.