Facebook, Instagram posts with AI-generated images will be labeled, Meta says

Meta announced Tuesday that it plans to start applying labels to Facebook, Instagram and Threads posts that contain images the company has identified as generated by AI.

Why it matters: Meta-owned platforms host more than 5 billion active accounts — and every one of its apps will be subject to the labeling policy in all supported languages.

Meta has been under pressure, including from its own Oversight Board, to develop stronger AI-generated content policies ahead of dozens of elections around the world in 2024.

Details: Meta's technical solution for automatically labeling AI-generated images is not yet ready — users can expect that in "coming months," the company said.

Meta will use metadata to identify AI-generated images from Google, OpenAI, Microsoft, Adobe, Midjourney and Shutterstock.

Additionally, Meta is "working hard to develop classifiers that can help us to automatically detect AI-generated content, even if the content lacks invisible markers," Nick Clegg, president for global affairs, wrote in a blog post.