DOJ Will Sue Google Over Ad Tech Business in September, Report Says

The US Department of Justice is preparing to sue Google over its dominance in the online advertising market, Bloomberg reported on Tuesday. A lawsuit could be filed as soon as next month.

The Justice Department is engaged in a round of interviews with publishers to gather more information for its complaint, according to Bloomberg, which cited three unidentified sources. 

In 2020, the Justice Department filed an antitrust lawsuit against Google for its dominance in the search market and its alleged efforts to suppress competition in search. The lawsuit is still working its way through the legal system. 

"Our advertising technologies help websites and apps fund their content and enable small businesses to reach customers around the world," Google representative Peter Schottenfels said in a statement. "The enormous competition in online advertising has made online ads more relevant, reduced ad tech fees, and expanded options for publishers and advertisers."