Rating the Bias of AllSides, Blaze Media, Daily Beast, Wall Street Journal Opinion, and ZeroHedge
August 2025
AllSides conducted research on the bias of the Wall Street Journal Opinion, ZeroHedge, Daily Beast, Blaze Media, and AllSides in Aug/Sept. 2025. A total of 543 people across the political spectrum took the survey.
During an AllSides Blind Bias Survey, participants from all sides of the political spectrum are asked to rate the content of a media outlet blindly, so they are not influenced by preconceived notions of a brand's bias. Sign up to take part in the next survey.
Survey Results
AllSides Rated Center
AllSides News was rated Center (-0.42), confirming AllSides’ Media Bias Rating. A total of 458 people across the political spectrum rated the bias of AllSides.
All respondents, regardless of bias or political affiliation, rated AllSides as Center, slightly to the left of center.
Blaze Media Rated Right
Blaze Media was rated Right (3.80), confirming AllSides’ Media Bias Rating. A total of 465 people across the political spectrum rated the bias of Blaze Media.
Respondents self-identifying as Right rated Blaze Media as Lean Right, on average, while all other groups rated the outlet as Right. Democrats, Independents, and Republicans all rated the outlet as Right, on average.
Daily Beast Rated Left
Daily Beast was rated Left (-4.63), confirming AllSides’ Media Bias Rating. A total of 479 people across the political spectrum rated the bias of Daily Beast.
All respondents, regardless of bias or political affiliation, rated Daily Beast as Left.
The Wall Street Journal Opinion Rated Lean Left
The Wall Street Journal Opinion was rated Lean Left (-2.76). This differs from AllSides’ rating of Lean Right for the outlet, necessitating further Editorial Review. A total of 543 people across the political spectrum rated the bias of Wall Street Journal Opinion.
Respondents self-identifying as Lean Right and Right rated Wall Street Journal Opinion as Left, on average, while others rated the outlet as Lean Left. Democrats and Independents rated it as Lean Left, while Republicans rated it as Left.
ZeroHedge Rated Lean Right
ZeroHedge was rated Lean Right (2.38), confirming AllSides’ Media Bias Rating. A total of 503 people across the political spectrum rated the bias of ZeroHedge.
Respondents who self-identified as Left and Lean Left rated ZeroHedge as Right, on average, while other bias groups rated the outlet as Lean Right. Democrats rated it as Right, while Independents and Republicans rated it as Lean Right.
About the Survey
A total of 543 people across the political spectrum took the survey, including 56 respondents with a self-reported Left bias; 144 with a Lean Left bias; 144 with a Center bias; 171 with a Lean Right bias, and 28 with a Right bias.
Respondents self-reported party affiliation. 129 respondents were Democrats, 251 were Independents, 125 were Republicans, and 38 reported being “something else.”
Survey participants assessed 12 pieces of content from each source. AllSides selected content in two ways: 1.) collecting the top 5 headlines most prominently displayed on the website on two different days, and 2.) collecting one article each of the top stories the outlet most prominently displayed around two major national news stories, on two different days.
Content added to the survey was stripped of any clear indications of brand, source, author, etc. No logos, reporter names, photos, media outlet mentions, or other signals of where the content originated from were included to reduce external bias.
AllSides independently analyzed the responses from each bias group, then calculated an average using an 11-point numeric scale for each bias category. We then calculated an overall arithmetic average, taking an average of responses from all bias groups together, to create an overall weighted average.
The weighted average was converted from an 11-point numeric scale to a 19-point numeric scale. The 19-point numeric scale for reporting ranges is from -9 to +9, with 0 in the middle. The purpose of using both positive and negative integers is to allow readers to clearly identify which outlet’s rating came out as left of center (denoted as a negative number) and right of center (denoted as a positive number). The bias categories are defined as follows:
Left: -9.00 to -3.00
Lean Left: -2.99 to -1.00
Center: -0.99 to +0.99
Lean Right: +1.00 to +2.99
Right: +3.00 to +9.00
About AllSides’ Bling Bias Surveys
The AllSides patented media bias rating system reflects the average judgment of the American people. It is not “accurate” – bias is subjective and “in the eye of the beholder,” so there is no strictly accurate measurement of political bias. What is considered a left-wing view to someone on the right may seem like a centrist view to someone on the left, and vice versa.
During an AllSides Blind Bias Survey, participants are asked to rate the bias of online news content “blindly” — with all branding and identifying information removed. This provides a robust bias evaluation because it eliminates respondents’ preconceived notions of that brand’s bias — they assess content only. This method is at the core of the patented AllSides Bias Rating™ methodology.
