South China Morning Post media bias rating is Center.

Mission Statement
Our vision is to Elevate Thought, and our mission is to Lead the Global Conversation about China

China Coverage
To be the most trusted and respected source of information on China for business leaders, decision-makers and opinion leaders in the English-speaking communities around the world. The platform of choice for constructive, informed and elevated debate on the rise of China and its impact on the world.

Hong Kong Coverage
To be the trusted and authoritative platform for Hong Kong news, offering balanced, insightful coverage to an international audience interested in Hong Kong as a global city and as a part of China, and a domestic readership.

Business Coverage
To be the definitive source of news, analysis and insight on all aspects of the Chinese economy, from macro-economics to policy, companies and markets, while offering unrivalled coverage of Hong Kong’s companies and property markets.

Asia/World Coverage
Informing the audience on the latest developments in Asia and its interactions with China and the world with exclusive content, authoritative analysis and thought-provoking insights. To be the news media of choice for readers interested to know Asia from multiple perspectives.