SBG

Center What does this mean?

How we determined this rating:

  • Independent Review
  • Community Feedback:   ratings
  • AllSides has low or initial confidence in this bias rating.

Unless otherwise noted, this bias rating refers only to online news coverage, not TV, print, or radio content.

Learn about our bias rating methods
SBG
SBG
Bias Rating Center
Type Author
Region National
What a Center Bias Rating Means

The source either does not show much media bias, displays a balance of articles with left and right biases, or equally balances left and right perspectives in its reporting.

Center doesn't mean better! A Center media bias rating does not necessarily mean a source is totally unbiased, neutral, perfectly reasonable, or credible, just as Left and Right don't necessarily mean extreme, wrong, unreasonable, or not credible. AllSides encourages people to read outlets across the political spectrum.

Learn more about Center ratings

About SBG's Bias Rating

SBG is a author source with an AllSides Media Bias Rating™ of Center.

What a "Center" Rating Means

Sources with an AllSides Media Bias Rating of Center either do not show much predictable media bias, display a balance of articles with left and right biases, or equally balance left and right perspectives.

Center doesn't mean better! A Center media bias rating does not necessarily mean a source is totally unbiased, neutral, perfectly reasonable, or credible, just as Left and Right don't necessarily mean extreme, wrong, unreasonable, or not credible. AllSides encourages people to read outlets across the political spectrum.

Learn more about Center ratings

Details

Sinclair Broadcast Group is an American telecommunications company that is owned by the family of company founder Julian Sinclair Smith. Headquartered in Hunt Valley, Maryland, the company is the largest television station operator in the United States, owning or operating a total of 154 stations across the country (165 after all currently proposed sales are approved) in nearly 80 markets (covering 30% of American households), many of which are located in the South and Midwest. Sinclair also owns or operates four radio stations, all located in the Pacific Northwest. Among other non-broadcast properties, Sinclair also owns the Ring of Honor (ROH) professional wrestling promotion. Though Sinclair became a public company in 1995 and is currently traded on NASDAQ under the symbol SBGI, the Smith family still retains a majority financial interest, and all four sons of Julian Smith serve as executives or directors – with David D. Smith currently heading the company as its chairman, president and chief executive officer.

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Community Feedback

Feedback does not determine ratings, but may trigger deeper review.

As of March 2024, people have voted on the AllSides Media Bias Rating for SBG. On average, those who disagree with our rating think this source has a Lean Right bias.

Confidence Level

Confidence is determined by how many reviews have been applied and consistency of data.

As of March 2024, AllSides has low or initial confidence in our Center rating for SBG. If we perform more bias reviews and gather consistent data, this confidence level will increase.