Hulu Reverses Policy on Banning Political Ads After Backlash from Democrats
Disney on Wednesday told Axios (Center bias) that Hulu will now start accepting political advertisements after facing backlash from Democrats.
The media company said that it conducted a "thorough review" of its policies and will now allow political ads on Hulu, which they have a 67% share in, that cover "a wide spectrum of policy positions." Disney also noted that they reserve the right to ask clients to alter the ads if they don't align with general industry standards. National Democratic organizations accused Disney of "censorship" after Hulu initially denied their ads on abortion and gun control rights. Disney officials told marketers that they won't accept alcohol or political advertising for the ad-supported tier of Disney+ that launches later this fall.
The Walt Disney Company faced controversy back in March when the company was initially reluctant to take a stand on Florida's Parental Rights in Education bill. After Disney openly opposed the law, Florida Gov. Ron DeSantis signed a bill to dissolve a private government district controlled by the Walt Disney Company by June 2023.
Left-rated coverage accentuated voices that expressed "outrage" on Twitter and noted that Hulu has more "leeway" over which ads it can air since streaming services aren't beholden to the Communications Act of 1934, which requires broadcast TV networks to give equal time to politicians. Some right-rated outlets highlighted how conservatives have criticized Disney for its "not-at-all-secret gay agenda" placed in children’s programming, some of which "failed to strike a chord among consumers."
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From the CenterExclusive: Hulu to begin accepting political issue ads
Disney on Wednesday confirmed to Axios that it would allow political issue ads — in addition to candidate ads — on Hulu's streaming service, effective immediately, bringing Hulu's ad policies to parity with Disney's cable networks.
Why it matters: The change comes amid a controversy over Hulu's decision to reject political issue ads around guns and abortions from Democratic groups.
- Those issues have become central to the Democrats' midterm messaging, and Disney's decision to reject the ads on Hulu prompted complaints of censorship.
Details: Hulu's ad guidelines will now match those used for Disney's cable networks, like...
From the RightHulu Denied Democratic Political Ads From Airing. Two Days Later, It Changed Its Mind.
Disney confirmed in a statement to Axios it will change Hulu’s advertising policies to allow political advertising. The decision comes only two days after the company denied ads created by the Democratic Congressional Campaign Committee and the Democratic Governors Association. The denial had sparked online outrage among Democrats.
The ads that prompted internet outcry depict congressional Republicans and former president Donald Trump as unfeeling about gun violence toward children and accuses them of a "coordinated Republican attack" on abortion.
This is the latest political controversy in which Disney has caved to Democratic pressure. Last March, Disney opposed Governor Ron...
From the LeftHulu caves after Democrats threaten boycott of Disney-owned streaming giant
Hulu appears to have backed down after users on Twitter slammed the TV and movie streaming service when it announced that it would not be running Democratic-backed political ads on issues like abortion and gun rights.
According to The Washington Post, The Democratic Senatorial Campaign Committee, Democratic Congressional Campaign Committee, and Democratic Governors Association all attempted to purchase slots for a joint ad buy on Hulu, which is majority owned by Disney. But in the end, none of them were reportedly aired.
"Hulu's censorship of the truth is outrageous, offensive, and another step...