Which Issues are 2022 Candidates Highlighting in Campaign Ads?
Summary from the AllSides News Team
Key Facts: Abortion, inflation, and crime are the issues appearing most often in 2022 midterm election campaign ads.
For Context: According to AdImpact, a tech firm that tracks ads, Democrats spent over $73 million on TV ads about abortion in September. Republicans, meanwhile, spent close to $40 million on crime-related ads and messaging last month, and as of July, the party had spent another $40 million on ads mentioning inflation.
Key Quotes: Vriti Jain, strategic messaging head for the Democratic Congressional Campaign Committee, told NPR that the abortion ad blitz "hits people really personally. And that's part of why you are seeing it show up on the airwaves across the country." Dan Conston, president of a Republican political action committee, told NPR that GOP candidates are "squarely focused on issues that we think the electorate cares most about — economic concerns, of which there are an endless number today, and concerns about public safety."
Where People Agree: Big spending on 2022 campaign ads has been covered by left- and right-rated news sources, with many focusing on the AdImpact data.
Where People Disagree: The spending differences seem to reflect well-documented divides in political priorities for Republican and Democratic voters this year. Democrats and liberals are generally more concerned about social issues like abortion, while conservatives and Republicans are generally more concerned about the economy.
Featured Coverage of this Story
From the Center
Crime Ads Play Big Role in Competitive House, Senate RacesRepublicans in competitive House and Senate districts are hitting Democrats with a barrage of ads focused on voters’ increased fears about the surge in violent crime in recent years, with the issue playing a central role in many tight races.
Republicans have called Democrats too tolerant of crime after social-justice protests in 2020 swept through the country over policing abuses, and have criticized some Democrats’ support of measures such as eliminating cash bail. They also have tied Democratic candidates to calls from activists to defund police departments and shift money to other resources.
Democrats...
From the Left
Want to know what message midterm candidates think will win? Follow the moneyWith the midterm elections a month away, ad spending tells the story of what messages the candidates and their backers think will win with voters.
For Democrats, there's been a significant increase in spending on ads related to abortion since the Supreme Court overturned Roe v. Wade. And in many races, Republicans have amped up their ads accusing Democrats of being soft on crime.
According to AdImpact, a firm that tracks ads, Democrats spent more than $73 million on television ads about abortion in September, nationwide. That represents about a third of...
From the Right
Abortion, economy, Trump: Here's where Democrats and GOP are focusing midterm messagingIn the final stretch of the midterm election cycle, Democrats and Republicans have poured thousands of dollars into Facebook advertising campaigns to reach voters as both parties seek to gain control of Congress in November.
Democrats have spent millions of dollars on Facebook ads focusing on abortion access and reproductive rights in the months leading up to Election Day, beginning an ad blitz in June and gradually increasing their spending through November, according to data analyzed by Axios. Meanwhile, Republicans have focused their messaging on the economy and former President Donald Trump, as well as crime and public safety.
Democrats began spending...
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