Verizon launches simpler plans and new loyalty program, drops some fees

Verizon is looking to attract and retain customers by offering new, simpler plans that will drop activation and upgrade fees while also rolling out a new loyalty program offering discounts and other perks.

The company is competing aggressively with AT&T and T-Mobile in the telecoms market, with rivals looking to gain an edge with consumers and have extended device subsidies, added plan discounts and proposed increased spending on network infrastructure.

The new "Simplicity" plan drops network tiers and will combine Mobility and Home on one bill, with taxes and fees included...