'Rainbow capitalism' is pandering, pure and simple, but it can still help drive social change

This year's Pride Month is starting with a Lego set.

Pride Month is celebrated every year in honour of the Stonewall Inn riots that took place in June 1969, as well as the yearly demonstrations that followed in various cities across the U.S. and eventually the world. Pride reminds us of the violence endured, the progress made, and the hardships yet to come.

Today – the beginning of Pride Month in Canada – Lego is releasing a 346-piece LGBTQ+ themed set titled Everyone is Awesome, a clear nod to the massively popular song written for the 2014 Lego Movie (which undoubtedly traumatized many parents, teachers, and caregivers alike after the movie came out, due to how many kids were singing it non-stop – surpassed only by Baby Shark).