Facebook’s Biased Targeting
Summary from the AllSides News Team
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From the Right
How Facebook keeps you in a political bubble of your own
Did you know that Facebook estimates your political leanings so it can better target its ads for you? You might have guessed that, and realized that kind of targeting is happening all over the Internet – with your search results, on websites, in your social networks.
From the Left
Liberal, Moderate or Conservative? See How Facebook Labels You
You may think you are discreet about your political views. But Facebook, the world’s largest social media network, has come up with its own determination of your political leanings, based on your activity on the site.
And now, it is easy to find out how Facebook has categorized you — as very liberal or very conservative, or somewhere in between.
Try this (it works best on your desktop computer):
Go to facebook.com/ads/preferences on your browser. (You may have to log in to Facebook first.)
That will bring you to a...
From the Center
Facebook labels us as conservative, moderate, or liberal: Does it matter?
Experts say the feature on the social media network further shows how targeted campaign advertising has become.
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