AllSides Balanced Search

Over the past decade or so, political campaigns have become more scientific. Campaign consultants use sophisticated data to micro-target specific demographic slices. Consultants select their ad buys more precisely because they know which political niche is watching which TV show. Campaigns trial test messages that push psychological buttons.

Discussion around politics has also become

Data collection is critical to equitably and responsibly supporting people’s well-being. But traditional research and data collection methods often extract from, rather than support, Native communities. The resulting poor-quality data harm Native populations on and off reservations through underfunding, less access to supportive services, and widening disparities in public health and poverty