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Nestle is launching a food brand designed for Ozempic and Wegovy users

Posted on AllSides May 21st, 2024
From The Center

Nestle is getting into the weight loss business. The world’s largest food and beverage company said it plans to launch a frozen food brand that will cater to consumers who use GLP-1 drugs such as Ozempic and Wegovy. “The consumer research shows that there are certain nutrients and certain macros that need to be delivered to actually help the consumers stay healthy along the journey of the GLP-1 treatment,” Steve Presley, Nestle’s North America chief executive told CNBC. The line-up, called Vital Pursuit, will include 12 items and is expected...

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https://qz.com/nestle-wegovy-ozempic-vital-pursuit-1851490309

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