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Swehl's Controversial Lactation Billboard Returns To Times Square

Posted on AllSides May 21st, 2024

Advertising has as a double standard when it comes to women's health. Images of a sexualized breast are fine, nursing ones are not. That was the case for Swehl's Times Square billboard which was to run the week of Mother's Day. Cookbook author Molly Baz promoted a free online recipe for her lactation cookies with the tag: "Just Add Milk." The ad, sponsored by Brex, featured a pregnant Baz covering her breasts with two oatmeal cookies on a 45-foot digital billboard. The Swehl ads are created by an in-house creative...

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