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Media: Hispanic ad growth

Posted on AllSides May 16th, 2024
From The Left

Illustration of a TV test pattern with an upside down exclamation point and a right-side up exclamation point. TelevisaUnivision is luring U.S. advertisers to Hispanic audiences, a market still well underserved by Madison Avenue. Why it matters: The move comes as the company's English-language counterparts continue to suffer steep declines in that same market, Tim writes. The big picture: While TelevisaUnivision isn't immune to the challenges in the TV ad market, its position has strengthened since the 2022 merger between the two Spanish-language media giants. Zoom in: "Hispanics make up...

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https://axios.com/pro/media-deals/newsletters/2024/05/16/media-hispanic-ad-growth

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