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TelevisaUnivision is closing the advertising gap with English-language TV

Posted on AllSides May 16th, 2024
From The Left

TelevisaUnivision is luring U.S. advertisers to Hispanic audiences, a market still well underserved by Madison Avenue. Why it matters: The move comes as the company's English-language counterparts continue to suffer steep declines in that same market. The big picture: While TelevisaUnivision isn't immune to the challenges in the TV ad market, its position has strengthened since the 2022 merger between the two Spanish-language media giants. Zoom in: "Hispanics make up 20% of the population. And currently there's only 2% [of] dollars being focused in this area," Donna Speciale, president of...

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https://axios.com/pro/media-deals/2024/05/16/televisaunivision-upfronts-advertising

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