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Tillamook Hypes 'Extraordinary Dairy' With New Brand Platform

Posted on AllSides May 6th, 2024

Farmer-owned Oregon dairy co-op Tillamook County Creamery Association is entering a new era with the introduction of its “Extraordinary Dairy” brand platform as it pursues further national expansion -- and attempts to put deceptive marketing allegations behind it. The campaign was created in partnership with Leo Burnett — which the brand named ias its creative agency of record last year. Visuals features close-up shots of the brand’s dairy products designed to showcase its quality and stoke consumer appetites. While no celebrities appear onscreen in the campaign, it is not without...

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