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P&G's New Chapter Vitamin Brand Shows 'Wisdom Of Nature'

Posted on AllSides May 5th, 2024

New Chapter, a 42-year-old marketer of organic vitamins and supplements out of Brattleboro, Vermont is a Public Benefit Corporation and a Certified B Corporation, “which means we define success in holistic terms that encompass not just profit, but people and Earth, too,” the company notes on its website. It’s also been owned by Procter & Gamble since 2012, although we could find no mention of that on either New Chapter’s website or vice versa. A year ago, keeping its marketing close to home, New Chapter named Boston-based Colossus as its...

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https://mediapost.com/publications/article/395764/pgs-new-chapter-vitamin-brand-shows-wisdom-of-n.html

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