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Colorado’s startup community rallies behind Ibotta as Denver’s popular consumer app has IPO

Posted on AllSides April 18th, 2024
From The Left

After nearly a decade of developing what had become one of the most popular consumer mobile apps to call Denver home, Ibotta switched gears to focus on a different customer: big retailers. The company signed a deal with Walmart in 2021 to build the same cash-back and coupon technology Ibotta was known for right into the massive retailer’s own mobile app. Ibotta has since added more retailers in deals that have contributed immensely to the company’s bottom line. That move, apparently, led founder Bryan Leach to decide the technology, the...

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