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Charted: Staring at the sun

Posted on AllSides April 11th, 2024
From The Left

• New data shows just how much less attention people gave to their phones during the solar eclipse's path of totality.

Between the lines: Advertising click-through rates dropped 14% on the day and a little more in regions that experienced full totality, according to data from intelligence platform Tracer shared first with Axios.

Context: Christmas last year, Dec. 20–25, saw a drop of 20% in CTR.
• The Fourth of July saw the same 14% drop as the eclipse.

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