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Come, Follow Me: Brazil’s Christian Influencers Outcompete Pastors for Attention

Posted on AllSides March 13th, 2024
From The Center

Pastors in Brazil worry that a weekly sermon is not enough to compete with the popular social media personalities their congregants listen to the rest of the week. They recognize the internet has played a key role in the rise of evangelical Christianity in Brazil. But it’s also made heretical teachings and the Christian-influencer industry more pervasive than ever before. How might orthodox churches and institutions respond? Two recent surveys show that Brazilian Christian YouTubers and podcasters have more influence than the country’s denominational leaders and megachurch pastors. Public opinion...

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