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After FTC and TurboTax spar over definition of 'free,' agency drops the hammer on Intuit's misleading advertising claims

Posted on AllSides January 23rd, 2024
From The Center

The Federal Trade Commission Monday took a shot at popular tax filing service TurboTax for “deceptive advertising” and formally banned the company from calling any of its products or services “free” unless they were free for all consumers. The regulatory agency, led by “competition cop” Lina Khan, wrote in a final opinion and order that the tax software company, a subsidiary of QuickBooks maker Intuit, had violated the FTC Act through ads that touted “free” tax products and services that many customers didn’t actually qualify for. The order upholds a...

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