Target CEO claims customers are saying ‘a big thank you’ for locking up merchandise

Posted on AllSides November 15th, 2023
From The Center
Scott Mlyn | CNBC

As Target tries to fight theft at its stores, it has left customers frustrated to find many everyday items locked up.

Still, the retailer’s CEO, Brian Cornell, claimed many shoppers are actually grateful to see their body wash, toothpaste and deodorant behind a glass panel.

On a media call with reporters discussing Target’s fiscal third-quarter earnings, CNBC asked Cornell if the retailer can quantify the sales lost from shoppers who are frustrated with waiting for employees to unlock cases in-store. He said the shopper response to the policy has been “positive.”

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https://www.cnbc.com/2023/11/15/target-earnings-ceo-says-customers-thankful-for-locked-items.html

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