X’s Elon Musk Hired a CEO With TV Roots. She’s Showing Them.

Posted on AllSides November 7th, 2023
From The Center
X CEO Linda Yaccarino
EMIL LENDOF/WSJ; ISTOCK, GETTY IMAGES

When X Corp. Chief Executive Linda Yaccarino gathered advertisers in September at the company’s New York office, hoping to woo them back to the social-media platform, she invited a National Football League executive as a headline speaker.

Having heard plenty about the risks of the platform formerly known as Twitter, from hate speech to misinformation, Yaccarino and her team have been pitching advertisers on TV-style content such as NFL game highlights—safe zones within X that can give jittery marketers a place to spend their money.

Five months after joining Elon Musk’s X, the former...

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https://www.wsj.com/business/media/x-ceo-linda-yaccarino-advertisers-f28a9848

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