Target’s Pride merchandise leads to sales slump
Target experienced a sales downturn in the second quarter amid ongoing consumer backlash from the retailer’s Pride and transgender merchandise.
Comparable sales slipped 5.4% while the $24.8 billion in total revenue was 4.9% lower than last year.
Negative reaction to Target’s Pride collection had a material impact on sales, Target CEO Brian Cornell said on a call with reporters.
"As we navigate an ever-changing operating and social environment, we are applying what we learned" he added.
Last month, Target confirmed "adjustments" to the Pride merchandising plans were underway after Fox News...