Meta Launches Threads, Betting Instagram Mojo Can Take on Twitter With New App

Let the battle begin.

Facebook parent Meta Platforms on Wednesday launched Threads, a stand-alone microblogging app that takes direct aim at Twitter as user unrest on that platform has grown since Elon Musk took the company over in October.

Threads, which began allowing some posts earlier this week from people including Meta CEO Mark Zuckerberg and journalists and celebrities, rolled out to users around the world. The app will use some of Instagram’s infrastructure and allow people to use their Instagram login, a step that is likely to help it gain a following quickly, analysts have said. Zuckerberg said...