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Boycotts rarely work — but anti-LGBTQ+ backlash is forcing companies into tough choices

Posted on AllSides June 22nd, 2023
From The Center
LGBTQ issues, Businesses
Illustration by Gene Kim

Attacks against businesses for their inclusion of the LGBTQ+ community have forced companies to try to strike a balance between expressing values or risking backlash — and even violence — from a small but vocal part of their customer bases.

As boycotts move beyond social-media-fueled outrage, companies like Anheuser-Busch, Target and Disney are facing monthslong public relations fiascos that have resulted in market share losses, C-suite shake-ups, legal battles and even threats to employees. In some cases, corporations have drawn the ire of conservative customers for marketing to LGBTQ+ consumers or criticizing laws targeting them...

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https://www.cnbc.com/2023/06/22/the-business-of-boycotts-what-can-corporate-america-do.html

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