Target losses hover around $13 billion as shareholders bear brunt of woke backlash

Target shareholders continue to bear the brunt of the big-box retailer’s Pride merchandising controversy, as the company's stock fell again on Thursday with the total loss in value hovering around the $13 billion mark. 

Target finished down another 0.4% when the market closed, leaving shares worth $131.27 after eclipsing $161 just last month. 

Since the backlash, Target's market cap has fallen roughly $13 billion to $60.06 billion as of Thursday's closing price. Target’s market value was over $74 billion before the polarizing Pride displays made national news, as tracked by Dow Jones Market Data...