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Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: report

Posted on AllSides April 22nd, 2023
From The Right

The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report.

Alissa Heinerscheid, vice president of marketing for the popular beer, will be replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.

Heinerscheid has led the brand since June. It’s unclear if her replacement will be permanent.

The move comes as Bud Light and its parent company Anheuser-Busch have faced immense backlash for its partnership with Mulvaney, a transgender influencer who rose to fame chronicling her gender transition...

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