'Woke Alerts' service to warn consumers when companies engage in political activism
In the aftermath of a major marketing controversy in which Bud Light partnered with transgender influencer Dylan Mulvaney and triggered a substantial boycott of the product, one consumer advocacy group has launched a service to warn people of woke practices at major firms.
Consumers' Research this week announced the launch of "Woke Alerts," a digital notification service that informs users when companies engage in political activism. Those who sign up will receive text message updates informing them of such moves.
"In light of the recent direction taken by companies like...