Bank of America to become presenting partner of Boston Marathon - The Boston Globe

There was speculation that a new sponsor would want its corporate name to precede “Boston Marathon” but the new sponsor says it’s not important to it that few will ever say or write the last five words of the new official moniker when referencing it. Bank of America will take over after 38 years of John Hancock as the race’s primary sponsor with an initial 10-year deal that will re-brand the race as the “Boston Marathon presented by Bank of America.” The Boston Marathon is gaining a new sponsor and...