Sioux City's logo for RAGBRAI sports 1970s look partly inspired by "Mark-It" shop

The logo and the slogan "You Never Forget Your First Ride" was unveiled at a news conference held at the Sioux City Art Center Friday morning. Graphic designer Jeff Gordon created the logo imagery, which included a bicycle, the state of Iowa, waterways, the local skyline as well as the cities Sioux City and Davenport, which were both represented by violet hearts. The distinctively groovy font was inspired by both "That 70's Show" and t-shirts made at Mark-It, a since-closed custom printing shop that was located at the Southern Hills...