The truth behind the ‘He Gets Us’ ads for Jesus airing during the Super Bowl

In between star-studded advertisements and a whole lot of football, this year’s Super Bowl watchers are being taken to church.

“He Gets Us,” a campaign to promote Jesus and Christianity, is running two ads during the game as part of a staggering $100 million media investment. To many, the spots will be nothing new: “He Gets Us” content has been peppering TV screens, billboards and social media feeds since a national launch in 2022.

The campaign is arresting, portraying the pivotal figure of Christianity as an immigrant, a refugee, a radical, an activist...