Is Divided Government Good? Don’t Take Elon’s Word for It.

I have to admit: It has been fascinating to see Elon Musk tweeting his way ever deeper into a hole. It’s like watching a car crash — an electric, self-driving-car crash.

Nor is this just about Twitter. I’m not a marketing expert, but it seems obvious that Tesla’s brand rests in part on the perception that Musk himself is a cool guy. Tweeting out homophobic conspiracy theories about the attack on Paul Pelosi and suspending the accounts of comedians who mock him doesn’t seem good for that perception.

But I’m not here to give Musk business...