Voter isolation grows as 2024 candidates forgo mainstream media
America is on the verge of the first truly parallel universe presidential campaign — where the parties speak to distinct groups of voters, in distinct media ecosystems, pushing distinct realities.
Why it matters: The days of appearing on the same media channels or even the same debate stage seem over.
Forget traditional debates. Equal time on conventional TV. Or mainstream reporters pushing candidates from both parties.
Instead, narrowcasting playbooks that have been road-tested in this year's midterms will be deployed at scale.
The result: The right talking to the right ... Left talking to the left ......