The rise of the side startup

Shari Rose is working on her own SEO company while doing SEO full time for someone else.

Her full-time job involves helping dentists in California, but her new business, Blurred Bylines, focuses on small firms and nonprofits in Michigan, where she lives and works remotely. Rose says her main job is still her main priority. She also says her job is aware of her startup and is okay with it.

“They were very explicit in saying that they really needed me, and they really wanted me to stick around,” she said....