Exclusive: Hulu to begin accepting political issue ads

Disney on Wednesday confirmed to Axios that it would allow political issue ads — in addition to candidate ads — on Hulu's streaming service, effective immediately, bringing Hulu's ad policies to parity with Disney's cable networks.

Why it matters: The change comes amid a controversy over Hulu's decision to reject political issue ads around guns and abortions from Democratic groups.

• Those issues have become central to the Democrats' midterm messaging, and Disney's decision to reject the ads on Hulu prompted complaints of censorship.

Details: Hulu's ad guidelines will now match those used for Disney's cable networks, like...