A growing vice

As the ad starts, a woman leaps from a blimp flying over the big game, free-falling in black leather. She lands on the goal post like a character from “The Matrix,” just in time to deflect a field goal — as she warns against safe bets. “Life is a gamble,” says this cyberpunk Lady Luck. In shifting scenes, she joins Joe Namath promising to win Super Bowl III, Evel Knievel jumping his motorcycle over a line of buses, a couple in love getting tattoos. Take a risk, she urges, and...