Companies say they're going green. Here's how to tell if they measure up.
As the idea of living sustainably becomes more popular, there are more products than ever that seem to make that easier than ever. With Earth Day and the ongoing climate crisis, companies are intensely marketing those products and their services with promises of helping the planet.
Don't be fooled.
Some of the eco-conscious promises that companies are making are more about the bottom line and gaining customers. That phenomenon even has a name — greenwashing — coined by environmental activist Jay Westerveld in the 1980s. According to The Guardian, Westerveld first got the idea...