‘If we do this right…’: The new Dem organizing strategy catching fire ahead of the midterms

A group of Democratic strategists is trying to spread a novel organizing tactic in this year’s election. Technically, it’s called “paid relational organizing,” but it boils down to this: paying people to talk to their friends about politics.

Democrats think it helped them win the Senate in 2020 — and are hoping the get-out-the-vote strategy will help limit the pain of a brutal 2022 election environment.

Conversations with friends, family members or neighbors are more likely to earn a voter’s support than chats with a stranger at their front door,...