Kemp drops millions on ad buy ahead of Georgia primary

Georgia Gov. Brian Kemp is dropping $4.2 million on television ads ahead of his May 24 Republican gubernatorial primary against former Sen. David Perdue, his campaign announced on Thursday.

The ad buy is enormous. Put in context, Kemp’s campaign is spending more than four times the amount that Perdue’s campaign had on hand at the end of January. What’s more, Kemp’s campaign is billing the investment as an initial buy, holding out the possibility that it could spend even more before the primary.