The most consistently botched part of the US pandemic response
The fierce backlash to the CDC’s recent decision to shorten the recommended isolation period for people who test positive for Covid-19 was the latest in a series of communications blunders so severe that they have now become a meme.
Communication is an essential part of any public health response. But US health agencies have struggled with it since the very beginning of the pandemic, when government officials initially advised against wearing masks in early 2020 before reversing themselves to recommend nearly universal masking.
It appeared the initial guidance may have been issued in order...